Omni-channel retailing is an evolution of multi-channel retailing. It concentrates on a seamless approach to the consumer experience through all available shopping channels: mobile internet devices, computers, bricks-and-mortar, television, catalog and so on.

Omni-Channel-Retailing

Omni-channel retailing. Source: www.i95dev.com

Scott Gillies of Manhattan Associates, a supply chain optimization company joined me on Money For Nothing for a discussion on this. “Retailers in Asia are evolving to meet new customer needs by utilizing specialized supply chain strategies,” he said.

Scott Gillies of Manhattan Associates. Source: www.theaustralian.com.au

Scott Gillies of Manhattan Associates. Source: www.theaustralian.com.au

Click on this link to listen to the interview podcast:

Omni-channel retailing

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